(alleyinsider.com) We continue to be bewildered by FOX Business's strategy.
First, there is the apparent conceit that there is a vast audience of casual business viewers who don't want to watch the geeky Bloomberg or ESPN-like CNBC. By captivating this "mid-market" audience, the theory goes, FOX will grab a toehold and then shove its competitors into the small high end of the market, the way it did in general news. FOX is embracing this strategy because it worked for FOX News. But the same "mid-market" that cares about murders, car crashes, and fair and balanced politics couldn't care less about business.
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